Healthcare Innovation Cycle for "Biomarker Diagnostic" Solutions

Biomarker Diagnostics is a broad term for diagnostics that utilize biomarkers. Tracking data has been added that shows an example of an early stage team at risk due to a focus on technology and clinical to the exclusion of Market/Business and Regulatory issues. Select any Maturity Level to see the core Requirements or select the Requirements themselves to see a description of what is involved in completing a requirement and curated resources.

Note:To access the Resources that describe each Deliverable, use the Sign-in button above to create an account and then click on the Deliverable or the Innovation Maturity Level to see all Deliverables at that level and click on the one of interest.

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Requirement

Competitive Landscape

Description of the competitors and trends that are driving the landscape in which your idea will compete.
The solution you are seeking to develop will compete with others. Knowing the strengths and weakness of those competitors as well as the forces driving both customers and competitors is key to being able to define a solution that be a commercial success. In addition, doing this research now will let you know the type of business that will result - if all the competitors are low margin business, yours is likely to be as well. If the market is a growing or declining will have a significant impact on the attractiveness of entering.
There a number of techniques to creating a competitive landscape, which should include profiles of the competitors and an analysis of the market itself. You can use secondary research to find the players and industry trends, usually without the need to purchase a report - which can be expensive (thousands of $s or more). Talking to stakeholders is also a key source. It allows you to get a good sense of perceptions as well as reality - which are not always the same!

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Resource Type
Regions/Markets